We would Be Discussing how to promote music in Nigeria, One huge problem for any Nigeria music artiste is how to promote music in Nigeria, music promotion is the key to success in the music industry.
The key to promoting your music successfully in today’s Nigerian music industry is to try new things, learn from the promotion strategy you run, make changes, and fine-tune them to your unique career and grow your fanbase.
So lets go through this following ways on how to promote music in Nigeria
Know Your Audience
You can go broke when trying to market to everybody.
You need to identify your “Clan,” the people who are most likely to appreciate the music you are promoting, and people who listen to your online music.
Go to venues that feature your kind of music and pay attention to who is in the audience.
Try to examine websites that offer similar music and determine who their advertisements are geared toward.
Create a profile of your ideal fan base. Include age, gender if applicable.
Decide where they would most likely live, how much money they might earn, and what their goals may be.
Some of this comes from your instincts, and some of it comes from asking people detailed questions.
Talk to people who like the kind of music you plan to promote, it could be family or friends and see how you can market your music to those audiences.
Social Media Promotion
The use of social is a key way to promote your music, these days social media has become popular to promote your music, social media such as Facebook, Twitter and Instagram.
Most especially Instagram, Instagram has been a breeding ground of star from comedy skits makers to music cover makers, It would be a shame if your content isn’t there competing as well.
You can make short video clips of yourself rapping or singing and upload it.
You could also use Instagram sponsored posts (which doesn’t cost much) to reach a lot more viewers. Guess what? You don’t need a high tech camera to do this, the camera on your android phone would do just fine.
Also set up a Facebook page as well as other social media accounts where you can constantly upload and share your content.
Be sure to put up a link to your YouTube channel or your Soundify page on your profile. Almost every youth in Nigeria has a social media account so putting up your music on those platforms is surely a great way to promote your music in Nigeria.
Remember this though, quality content and consistency is key, success doesn’t come overnight and a strong fan base takes time to build.
Perform At Show
These shows helps you promote yourself and your music and also gives you the opportunity to make money in the process.
You can consider listening parties, Inform your fans about your plans to present a new song or the whole album before it is released, this helps build and strengthen your fan base.
Performing regularly at shows would expose you to a certain crowd, I’m talking about the fans who regularly attend. They will quickly get used to seeing you there and if your music and stagecraft is good, they will quickly convert to your fans.
After each performance, make sure you give out your social media handles before leaving the stage for the sake of those who would like to follow your music online.
This is a very effective way to promote your music in Nigeria.
Share Your Songs For Free Online
These is one common way in the industry to promote your music, sharing your songs online helps you gain new fans, lot of music lovers are out looking for new sound to listen to and your song might be want the are looking for.
You will gain more popularity and your songs will reach a wide audience when you offer your songs for free on platforms like Soundify, Reverbnation and Soundcloud.
You can promote your download links to your fans on the social networking websites.
For you to keep your songs in circulation, ask your fans to check out your profile on these music sites and also share it with their friends.
You should not show much concern on the income, as this becomes possible when your songs become popular and people will start calling you to perform at shows.
Do Covers For Popular Songs
Making covers for a hit song is a great way for you to promote your music in Nigeria.
Hit songs are popular already and DJs love playing around with remixes. A good cover would easily catch the attention and interest of the listening public since they are already familiar with the original version.
Another advantage of doing covers is that when a fan Google searches for the original, your own version could pop up in the result page. Just make sure it’s dope!
Popular musicians like Yung6ix, Adekunle Gold, Rema etc, this artistes came into lime light through the use of this methods, you also can be one of them.
Do Collaborations With Other Artistes
It is very important to jump on as many songs as you can it pushes your creativity, helps your development as an artist and also increase your exposure to the industry.
Collaboration is a powerful tool for your music promotion, It is one of the fastest ways to promote your music and grow your fan base because you will have the opportunity to get your music in front of a new group of people.
Choose to collaborate with musicians whose fans would love and appreciate your music, and also work with bands with the same or large fan base, also note that some collaborations will do more harm than good and you must avoid them as much as possible.
Do Street Promotions
The street is also a powerful tool in music promotion, you notice that every music artist always try to connect with the streets, the reason is simple.
The streets has always been the stronger fan base for all A list artist. Concentrate on the neighborhood where you reside first.
Take your songs to the street DJs and local beer parlours and have them play it.
You could do complimentary voice-drops for the local DJs and perform at the local bars on weekends or on special occasions.
Be part of your neighborhood street shows and connect with other good artistes in your area. Slowly, you see your music spread into other other streets.
Your style, look, and way to deal with music should direct your music special arrangement and how you market your music on the web.
Remember subtleties for your arrangement about how you will help individuals to remember your image. For instance, choose if you will have banners made with a similar picture as your CD front.
Decide whether you will pay a musician to foster a logo for you.
Plan for any limited time system that will assist individuals with recalling your image, like giveaways of free things with your name on them.
It very well may be in a type of wrist-band and this should be possible at events in Nigeria by distributing it at the passage regardless of whether it’s not your event, but rather ensure if it’s worthy by the coordinators.
As this is an extraordinary method of becoming your fanbase in the Nigeria music industry
Consider whether your music can be effectively connected with individuals who have interest in explicit sorts and the top musicians in that category,to name a couple of specialty interests.
You can elevate to the intended interest group by passing out flyers at occasions or by posting articles about your music where these particular individuals go to take part in their specialty local area (Nigeria).
Your arrangement ought not restrict however attempt all opportunities for elevating to such crowds.
It is accurate to say that you are simply seeing patterns and not utilizing them for your potential benefit.
Pursuing trends that suit your sort of music is a major in addition to for your music advancement and can support both you as a brand and your music.
Regardless of on the off chance that you are an impending musician, you can take an interest in trends, simply pick the right trend and you would get individuals to tune in.
Top musicians in Nigeria likewise pursue directions and this has expanded their prominence even globally and has made them more important in the music business. Make sure to regard your melodies as a music business
Conclusion on how to Promote Your Music in Nigeria
When you want to promote your music, you should remember that you need to take advantage of all the various tools necessary for running the promo successfully.
Don’t just rely on one method to promote your music, but diversify your efforts for a wider result.